Trendy, sustainable shoes for this spring

Hey guys! I wanted to share my two favourite shoe brands at the moment. Buying good shoes is quite important I think. Shoe’s are a consumer product which is very difficult to recycle. I don’t know any organisation that would recycle old and broken shoes, so they just go to landfill or end up being burned at a trash incinerator. Shoes are being thrown away at such a rate that getting good quality ones made from sustainable materials really makes sense.

If you already have a pair of nice spring shoes, please do not get another pair. But if you have already worn your shoes for several years and they are literally falling a part, have look at these two brands: Veja and Nae! Vejas shoes are sold at several web-shops, for example Zalando.

The black shoes at the bottom from Veja are made out of Tilapia-fish leather, how cool is that? Tilapia is also quite sustainable to eat if you compare to it to salmon, since it’s a Tilapia is a fish that eats only vegetarian food which means there’s less energy wasted in the food chain. The brown ones are vegan shoes, made from organic cotton. The velcro shoes are so cool but they’re made from cow-leather, and even if this particular leather is tanned with less chemicals than normally, I’m a bit unsure about the sustainability. Better than “normal high-chemical” leather at least!

And Nae is of course made of the all time favourite material Pineapple leather. Sustainable shopping is the absolutely easiest way to make a sustainability impact: you are not sacrificing anything but still you can contribute to making a difference. I’m considering buying the black Tilapia ones, I think they’re gorgeous. But I’ll have to keep considering for another couple of weeks, I want to buy shoes I can be happy wearing for the next 3-4 years!


New fashion web store: it’s so good and so sustainable!, that’s the place to be!


I’m a huge fan of high quality secondhand stores. 90% of all clothes I buy, are secondhand. Therefore, I was thrilled when two girls from my school started a secondhand fashion community online. They have only been up for a couple of weeks, but I’ve already bought my first piece of clothing with them! SECCO is based in Finland and the website is in Finnish, but who know’s if it will expand to other countries in the future?


Perfect turtleneck sweater for Christmas times, bought from


It’s all super well organised, the shopping experience is just as smooth as when you order from any web store. The even better thing is that I can sleep well at night shopping fashion here, knowing that buying secondhand is always more sustainable than buying new clothes! I think this is really a smooth transition for those who haven’t bought secondhand before, but would like to give it a try.

If you want to sell something, it goes super smoothly too. Either, you can set up your own sellers page on the website or if you want to make it even easier, use SECCO:s sales service! You just put your clothes in their collection box located in central Helsinki or mail them everything, they do all the job and you get 60% of the revenue! Check out more details at

I cannot other than recommend, much easier than selling or buying via facebook pages!



Support sustainable fashion

People Tree is one of UK:s leading sustainable fashion companies. Their entire production chain is affected by their sustainability thinking. What I also love about them is that it’s all very transparent, the consumer gets to know who made their clothes.

I haven’t bought any clothes from them because their smallest size is a bit too big. I did order some clothes once but they didn’t fit. I still decided to give them 10 pounds for this project! Why don’t you donate too? If you think there’s any way you could have 10 pounds to spare for a more sustainable material and a more sustainable future, please support their crowdfunding!

Click here to support the crowdfund.




Pineapples into drinks and bags!

Piña Colada and Piñatex! How awesome is it when the byproduct of one of your favourite drinks can suddenly be turned into bags, shoes and accessories?

Not long ago, I argued that buying leather is not that bad as long as you use the products for a long time. Mostly, because I find poor-quality, plastic, fake-leather really unsustainable. If I advocate for a vegetarian diet, I should really stop buying leather. Anyone who has seen Cowspiracy get’s why it’s probably for the best to give up leather if there’s a good alternative. Although the documentary is quite exaggerated when it comes to e.g. the statistics they use, it has a valid point.

Piñatex is a newly developed textile that is simply awesome. It was all over the news about a year ago, but everyone should know about this awesome product. It’s durable. It’s biodegradable. It uses significantly less resources than leather production. And while I do think death is a part of life, it’s quite nice when no one has to die for your shoes. It’s made from pineapple leaves! The leaves are just a byproduct, we still get to keep the actual pineapples for Piña Coladas!


Like Pinatex on facebook or Instagram to see what all new purposes it’s used for! In need for new shoes? I think these Pineapple shoes from NAE look quite nice!


Kuvahaun tulos haulle NAE - Bare (black pinatex) - vegan sneakers

I found this particular model at an Australian web store which seems a bit excessive when it comes to shipping to, but it’s a good tip for all my friends in Australia! NAE:s shoes are made in Portugal and sell Pinatex winter shoes at their own web store right now. They also sell a more plain sneaker, but I personally really like the design with the zipper.



The plain Pinatex Sneaker I quite like was found on Ebay too.








Apparently, men don’t get to be conscious

It seems to be very hard to find clothes labeled sustainable from mainstream brands if you are not a pregnant woman. I know it sounds like a weird thing to say. But so is H&M:s conscious collection. It’s weird because it is so limited. Have a look if you wish.

H&M have had a huge boast about its conscious collection, celebrities wearing the clothes and all… And what do we get? Well, first of all, men don’t get anything in this section. There is no conscious collection for men at all. I do hope H&M is wrong and that men do care about the sourcing of their clothes. Women do buy far more clothes than men (two to five times more) but it’s still interesting and sad how market segmentation identifies only a very small part of women as “conscious”.

Secondly, half of the women’s clothes are just for pregnant women. And considering a pregnancy lasts for just 9 months, my cynical mind can’t help but wonder if this is a trick by H&M, trying to hide that it’s “conscious” collection is actually really bad quality, lasting for less than a year? But that’s too cynical. The real reason is probably just that pregnant women want to avoid harmful chemicals in clothes. However, everyone should avoid those chemicals, if not for your own health then for the health of the people in the garment industry.

I actually found a nice top in the “conscious” section. Right now I’m thinking whether I make a bigger influence if  I buy the top or if I boycott the company? They say “the consumer is the king” so if anything will influence this company it should be everyone buying clothes. So if I do ever buy something from H&M, it will definitely be from the conscious collection. For both men and women, there are many small brands producing eco-clothes (my favourites are People Tree and Pure Waste). However, big brands such as H&M are able to make a huge difference because everyone already knows the brand and they can afford massive advertising.

66 pieces of clothes, in a selection of about (roughly estimated) 3000 pieces of clothing, are called labeled “conscious”. That means that they themselves regard the rest of the 2944 pieces of clothing as not conscious. That makes 98% of H&M is unconscious and therefore, unsustainable, by their own definition.

Do I really want to give even the smallest sum to a company that’s 98% unsustainable? Or do I want to give my money to the sustainable section, hoping that this would make them produce more sustainable clothes than 66 pieces (most of which are for pregnant women) in the future? Hard choices, I think I’ll have to contemplate a bit more about whether I even need the top. Or need is the wrong word, obviously, I don’t need it. I will contemplate whether it would make me happier and if so, how much happier?

After all, I prefer to buy second hand. I see it more as borrowing or renting clothes. I buy a piece of clothing, if I become tired of it I’ll just bring it back to the store and we are back where we started: no additional natural resources were required. I just love all the charity shops in London, I have to have someone take pictures to show you what I have found! But that will be in next post, hope to see you back here reading soon again!

Wearing a dress that matters

I’m back on the blog again after a couple weeks of super-studying and a weekend with a gala-style party! Most girls know the feeling of always wanting a new dress for a party…No matter how many dresses you have, new party, a wish for a new dress. That’s why I love changing and up-cycling old dresses! In the pictures I’m wearing my moms old dress, a dress that she got for her engagement party about 25 years ago. It was a formal dinner and I was required to wear a full-length dress, so I added a mermaid style hemline. The big shoulders are not very fashionable anymore so as you can see I made some changes there too…

My sewing machine broke down on the same day as the party so I actually had to sew a part by hand, panicking and sewing the dress still at the pre-party. i almost gave up in my hurry but my friends were so sweet and encouraged me to make the dress ready and wear it! They were right, it felt really good to wear a dress that matters. A dress with a long history. As I said many times, the more times you use stuff, the more sustainable! And who would not love feeling both pretty and sustainable?
Klänning 1 klänning 2 rätt rätt rätt

Does your peeling cream end up in our food?

Micro-plastics or micro-beads, have you ever heard of them? You might have heard of them but because it’s quite hard to actually see them, it is difficult to know where they can be found. They are tiny beads of plastic that can be found in your cosmetic products like soap, toothpaste or peeling creams.

At the bottom of this page you can watch a really good, simple video that explains the whole problem of these micro-beads. They are small enough to pass through water-treatment plants and will most likely end up in the sea and lakes. Small seacreatures might then eat the plastic thinking it’s food. Bigger fish survive on eating plankton and small fish that has fed on plastic, which means that the plastic accumulates in their bodies. I just wrote about me eating quite a lot of fish, but it becomes really unhealthy if your peeling cream ends up in my fish.

Reading through the all the contents on every product can be exhausting but I will soon tell you what to look for anyways. Although,for me the easiest way to avoid microbeads has been to buy mostly eco-comethics. For example my toothpaste and face-wash both comes from eco-brands, Dr. Hauschka and Sante are to brands to be recommended. All my shampoos, conditioners and shower-soaps are from Lush where they also don’t use any micro-plastics in their cosmetics.

Check the products for contents like Microspheres,Micro-beads, Balls, Beads or  Microcrystals. Also if anything contains something that says “PE” it means it contains plastic. Avoid these products, because I don’t want your peeling cream in my food! Here is a link to a list of products containing micro-beads, I found a few products I used before on it. Scroll down the document and you will find a shockingly many products. Even the Body Shop who “is committed to protecting the planet” has a few products containing plastic! Even if the list is not exhaustive, there are shampoos, eye-shadows, shower-gels, foundations, hand-cremes and deodorants on that list, just to mention a few.

A further question is of course why micro-beads are allowed in the first place… I’m sure they will be forbidden in a few years, the legislation process is just way too slow. If you find it hard to believe that microbeads should really be forbidden, here’s some scientific proof. But until it’s actually forbidden, you can check your cosmetics yourself!

A skirt made from waste

Hi everyone! Unfortunately it’s been a while since my last update but here I am again. I have been busy working and enjoying the nice weather now that summer finally arrived to the Nordic countries!

Warm weather meant I finally had the chance to wear a skirt. I really wanted a simple black skirt, but as I have decided not to buy from any “fast fashion” stores, finding one started to take too long. After looking through a few second hand stores I decided to make a skirt myself.

Then I just needed to find an ethically produced fabric. Have you heard of a clothing brand called Pure Waste? They make mostly hoodies and T-shirts from fabric that’s made from textile waste. Cotton plantations are rarely very friendly to the environment, so taking care of every tiny piece of fabric and making it into new fabric is brilliant. They don’t sell skirts at the moment but I managed to buy just the Pure Waste-fabric from their concept store in Helsinki. Check out their website here!

This is what the skirt ended up looking like, and the top is of course bought second hand 😉_20150811_085825

The feeling of discovering a new eco-brand

Discovering a brand with clothes that actually look good and are ethically produced…I just love it. On days like this I actually enjoy shopping. It’s really annoying how many eco-brands don’t really have fashionable clothes, many go more for the hippie style which is not for me. But not all brands!

I just can’t ignore the fact about how the fashion industry usually is. The obvious things said in this video. On some days I just wish I could go in and buy myself a whole new set of clothes at like H&M, Mango or Zara. It would just be so much easier to be happy about nice looking clothes and not think about what social and environmental impacts buying them might have. I could look so much more fashionable, haha. But I’m still happy with my choice. In the end, not buying clothes from places I don’t feel good about make me feel way better than the moment of joy of having bought a new super-cheap piece of clothing.

And the best part, I discover more and more eco-brands all the time! My latest discovery is UK-based People Tree. I found their clothes in a store called Showroom 8 Björkqvist in Kluuvi, Helsinki but they also have a web-shop. Their prices are are affordable even if the clothes are ethically produced. Even better is that you get a student discount on everything!

This is very soon coming home in a really nice package!

frances-printed-trousers-in-navy-0e558a673f23 piper-panel-coat-in-navy-size-8-90042716594b sara-broderie-camisole-in-eco-white-c921574b0d94

On rainy days we make pancakes

The Finnish summer is what it is and I feel this won’t be the last rainy day this summer. On the positive side: in the summer half of the year the nature offers a lot of good food, entirely free! So here comes a nice recipe of what I made today.

There are all sorts of leaves and herbs that grow in the Finnish nature that taste delicious, the problem is often that especially us who live in cities, don’t know about them.

The delicacy of the early summer are nettles. They kind of taste like spinach and are perfect for soups and pancakes! And nettles grow everywhere, just make sure not to pick the ones growing next to the road. Exhaust fumes from the cars isn’t the healthiest choice to put in your mouth… I love picking my own wild food instead of buying vacuum-packed spinach from the supermarket.

1,5 liters of fresh nettles leaves

1,5 liters of fresh nettles leaves

Nässlor mixade

…turns into 2 dl mixed nettles

Nässlor smet

Nice and smooth batter!

Nettles-pancakes for 2 quite hungry persons:

Ingredients: 2 dl boiled nettles, 2 eggs, 2 dl oatmilk, 1 dl wholemeal flour, 1 dl wheat flour, 1/2 dl of cream and some salt. Scroll down if you want the recipe in Swedish or Finnish.

When you pick the nettles, only pick the really small ones. The big plants don’t taste good. Make sure to wear gloves so you don’t burn yourself! Take only the leaves and boil them for a couple of minutes (3-4 min). You need to pick about one liter because the leaves shrink when you boil them. Whip the eggs and the milk and mix in the flour. Put the nettles in the mixer before you add them to the batter. Then you just fry the batter like you do with any kind of pancakes!

nässelplätt steka

Ingredienser: 2 dl förvällda nässlor, 2 ägg, 2 dl havremjölk, 1 dl graham eller speltmjöl, 1 dl vetemjöl, 1/2 dl grädde och salt. Lätt som en plätt!

Ainekset: 2 dl keitettyjä nokkosia, 2 kananmunaa, 2 dl kauramaitoa, 1 spelttijauhoja, 1 dl vehnäjauhoja, 1/2 dl kermaa ja hieman suolaa.

They taste delicious with fish!

They taste delicious with fish!